Employment District Marketing

The Detroit Economic Growth Corporation (DEGC) seeks to create marketing materials for the industrial and business employment districts in the City of Detroit. Leveraging the Detroit Future City Strategic Framework, the marketing materials aim to attract and retain companies interested in Detroit’s unique employment district assets. These assets include the proximity to an existing global logistics network, the legacy and history of excellence in industrial manufacturing, concentrations of burgeoning small-scale entrepreneurial firms, relatively low cost thresholds, access to a diverse talent-base, and the potential for tens of millions of dollars in investment in the short-term future.

The information contained within the employment district marketing materials includes: relevant information about the area, demographics, growth opportunities, infrastructure assets, recent commercial development, major area retailers, retail development opportunities, recent DEGC projects, community development organizations, nodes to note, and city council district information.

Initiative lead: Kyle Polk

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